The Resource The E-myth revisited : why most small businesses don't work and what you can do about it, Michael E. Gerber

The E-myth revisited : why most small businesses don't work and what you can do about it, Michael E. Gerber

Label
The E-myth revisited : why most small businesses don't work and what you can do about it
Title
The E-myth revisited
Title remainder
why most small businesses don't work and what you can do about it
Statement of responsibility
Michael E. Gerber
Creator
Subject
Language
eng
Summary
In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way
Cataloging source
DLC
Dewey number
658.02/2
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Label
The E-myth revisited : why most small businesses don't work and what you can do about it, Michael E. Gerber
Publication
Contents
Introduction ---- Part I. The E-Myth and American Small Business. 1. The Entrepreneurial Myth --- 2. The Entrepreneur, the Manager, and the Technician --- 3. Infancy: The Technician's Phase --- 4. Adolescence: Getting Some Help --- 5. Beyond the Comfort Zone --- 6. Maturity and the Entrepreneurial Perspective ---- Part II. The Turn-Key Revolution: A New View of Business. 7. The Turn-Key Revolution --- 8. The Franchise Prototype --- 9. Working On Your Business, Not In It ---- Part III. Building a Small Business That Works!. 10. The Business Development Process --- 11. Your Business Development Program --- 12. Your Primary Aim --- 13. Your Strategic Objective --- 14. Your Organizational Strategy --- 15. Your Management Strategy --- 16. Your People Strategy --- 17. Your Marketing Strategy --- 18. Your Systems Strategy --- 19. A Letter to Sarah ---- Epilogue: Bringing the Dream Back to American Small Business --- Afterword: Taking the First Step
Control code
ocm82983310
Dimensions
21 cm.
Edition
1st ed.
Extent
xvi, 268 p.
Isbn
9780887307287
Lccn
94046667
Other physical details
ill.
System control number
(OCoLC)82983310

Library Locations

    • Rome Jervis Public LibraryBorrow it
      613 N. Washington St., Rome, NY, 13440, US
      43.218578 -75.45378
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