The Resource One click : Jeff Bezos and the rise of Amazon.com, Richard L. Brandt

One click : Jeff Bezos and the rise of Amazon.com, Richard L. Brandt

Label
One click : Jeff Bezos and the rise of Amazon.com
Title
One click
Title remainder
Jeff Bezos and the rise of Amazon.com
Statement of responsibility
Richard L. Brandt
Creator
Subject
Genre
Language
eng
Summary
"An insightful look at how Amazon really works and how its founder and CEO makes it happen. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new market opportunities, from groceries to auto parts. He's a calculating machine, high energy, passionate, highly aggressive, and out to radically transform retail. Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution. "--
Assigning source
Provided by publisher
Biography type
individual biography
Dewey number
  • 381/.4500202854678
  • B
Index
index present
Literary form
non fiction
Nature of contents
bibliography
Label
One click : Jeff Bezos and the rise of Amazon.com, Richard L. Brandt
Publication
Bibliography note
Includes bibliographical references and index
Control code
ocn681488357
Dimensions
19 cm.
Extent
214 p.
Isbn
9781591843757
Lccn
2011019057
System control number
(OCoLC)681488357

Library Locations

    • Utica Public LibraryBorrow it
      303 Genesee St., Utica, NY, 13501, US
      43.0974654 -75.2392693
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